I don’t know if it has always been a theme in U.S. political campaigns, but over the last 30 years or so, “change” has been a major theme and promise in presidential campaigns. This year both the Republican and Decomocratic presidential nominees are running on the theme of change.
It is somewhat amazing that for all those who went into office promising change, how much things have remained the same. Take for example a line from GOP Presidential Candidate John McCain’s acceptance speech:
“Let me just offer an advance warning to the old, big-spending, do-nothing, me-first-country-second crowd: Change is coming.”
I think his message is a welcomed one, but I would also point out that every election the candidates are always promising to bring change to Washington. Some things never change. Candidates promising change is one of them, and so is the fact that apparently Washington is pretty resistant to change. Despite all of those senators, congressman and presidents elected on the promise of bringing change to Washington, the next election will simply bring out more candidate promising to change Washington.
Maybe the reality of the swing voters, the independents and the undecideds is that they don’t switch back and forth between the Democratic and Republican candidates because they change their hearts to favor the Democratic or Republican ideologies, perhaps they simply get tired of the “in power” party’s inability to solve American problems or to accomplish anything. We move from one form of gridilock to the other. What changes is which political party is in power and is able to blame the other party for the lack of solutions. This never changes.
Party faithful think their party’s ideology can solve the nation’s problems and they are uncompromising in pushing their own agenda. What this looks like is either the two parties pulling on an issue in opposite directions, or the two parties pushing against each other with equal force. Neither scenario is likely to bring change.
The middle group of Americans – the undecideds, the independents, the swing voters – want change, solution, accomplishments and do not care much about which ideology can push its agenda through. Generally this middle group doesn’t vote based on ideology but when the in power party doesn’t deliver on its promises to bring change and solutions to Washington, they simply look to the other party in the hope that they will be able to bring about the desired change.
Many voters in this middle group are skeptical if not out right cynical of the party rhetoric and promises, as they know the party’s really will say whatever they think will get their candidates elected.
You can watch a clip of Comedy Central’s Daily Show as a perfect example of why people become cynical of what politicians and campaigns say: http://www.thedailyshow.com/video/index.jhtml?videoId=184086&title=sarah-palin-gender-card
This clip is looking at a few Republican comments on the election, but it reveals the hypocrisy involved in campaigns. Hypocrisy, being two faced, speaking with a forked tongue, are equally the practices of both major political parties. And it is certainly why I recommend to people to turn their radios and TVs to a different station or completely off every time a political ad comes on. These ads are all designed to manipulate and confuse you, not to inform you. I still recommend that if you want to know something about the candidates check out the Saddleback Civil Forum of Rick Warren. Or if you can’t live without your television, watch only the candidate’s speeches, but never the commentary on them. Campaigns are run by people whose job it is not only to spin the news, but to make your heads spin too. Too often they try to manipulate your fears.
We know changing Washington is difficult, but maybe we can change the campaigns by not paying any attention to their advertisements and spin. The campaigns spend tens of millions of dollars on media advertising because they know it works. You however can see through their campaigns and manipulations if you want to keep your head on straight. When I was a teen, I worked as a ground’s keeper. One of the senior citizens who worked on a property next door to where I was employed, was a good Republican. But during election campaigns, he always told me he put his TV on his front lawn because the ads were great for fertilizing the lawn. The election cynic knows manure spreaders aren’t limited to farms – most Americans have them in their homes.
Despite my cynicism about campaigns, I strongly encourage people to vote and to be an informed voter. Know what you believe and value for your country and yourself, and know what you hope and dream for the world. And then with that clear vision, cut through the dense smoke and dark haze of the campaign battle, and go to the polls and vote.